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Slow fashion is getting more attention every year. And people switching to exclusively handmade garments is growing annually due to the important benefits.
Now, we don't believe that everyone can choose a handmade garment all the time - because in our experience that requires research, time and sometimes more money. But, to have this as an overall philosophy, something to attempt to attain where possible, means we all contribute toward some very positive aspects of the garment industry, the environment, our wardrobes and our hip pockets.
So what is slow fashion? It’s about investing in pieces that are not only purposeful in design but purposeful in materials. That is American design through and through. In slow fashion, less is more - simply, it’s a deliberate choice to buy better-quality items less often. AMEN TO THAT!
Slow fashion is environmentally and ethically conscious rather than trend-driven. The garments are durable and lend themselves to repairs, not disposal. Slow fashion is (most importantly) transparent: buyers know where their clothes are coming from and how it’s made. Pieces are often handmade by artisans, just like me.
Some might say a handmade garment costs more, but we argue the opposite. If you purchase a "fashion piece" it is likely to be cheap, poor manufacture, poor quality materials and quickly marketed. By the time it ends the season, it has had a few washes and it doesn't look great. Choosing a slow fashion piece like Beautiful dresses, you pay a bit more on year 1, but over the 10 years plus that you will have this piece, the cost to the customer and the environment is far far less. The quality of dying process and fabric is superb, the garment a work of art with french seams and precise cutting, the garment is quality checked all over with every seam tested. This means less landfill.
My outfits last decades, so if we add up the cost of clothing from a mass manufacture brand, then buy a new one even every second year - by the end of 10 years, you have spent well over $200. I don't charge anywhere near that for the equivalent.
Because it’s a higher quality garment, there are benefits for you as a customer.
When you purchase a handmade garment you get:
1. Quality fabrics. The purpose of slow fashion is creating a garment that lasts so brands focus on selecting non-synthetic quality fabrics, like cotton, linen, silk and wool. Japanese silk and cotton are known for their quality all round the world.
2. Durability and long lasting. If fast fashion is all about creating "trendy" pieces, slow fashion aims for making quality garments that don't loose their shape or look worn out after washes. It is made to last for years, rather than to be discarded after one or two seasons. All my pieces are available year round - whilst I launch new ranges, they are set to stay with us for decades, just like your outfit.
3. Precise construction and custom sizing option. One of the most attractive benefits of handmade clothing is that it can be custom made. And dealing with a small artisan business, I can accommodate special requests where possible.
4. Exclusive style and design. Produced in small, limited edition quantities, slow fashion clothing brands offer high quality of craftsmanship that is indistinguishable from commercial manufacturing.
Benefits for the environment include:
1. Manufacturing process. Since commercial clothing is mass produced in factories, it wastes enormous amounts of energy and produces a lot of green house gas emissions and toxic wastes, all of which are dumped into the air, ground and water. Handmade clothing companies avoid this process all together, by hand making the piece from start to finish. And with the American approach of using every last piece of material, there are very few waste products. The TAN or the measure of fabric used to make outfits perfectly fits the cutting table and parts of the garment - the only waste is the salvage.
2. Limited quantities. Slow fashion brands produce their collections in very limited quantities or many of them have made to order feature, that means that items are produced when they are ordered by the customer. When at the same time fast fashion companies often produce more than they sell and by the end of the season the unsold items go to landfill. I hold small quantities, and have been in business for 10 years and are constantly making pieces to meet demand.
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For more fun here is a link to a page on my website that has links to all my different social media accounts.